Leaping Bunny Certification
Who is Leaping Bunny
By 1996, 'cruelty-free' shopping had become popular, but it was also confusing, sometimes misleading, and ultimately frustrating. Companies had begun designing their own bunny logos, abiding by their own definition of 'cruelty-free' or 'animal friendly' without the participation of animal protection groups.
In response, eight national animal protection groups banded together to form the Coalition for Consumer Information on Cosmetics (CCIC). The CCIC promotes a single comprehensive standard and an internationally recognized Leaping Bunny Logo. We work with companies to help make shopping for animal-friendly products easier and more trustworthy.
Their mission is to end the use of animals in science through education, advocacy, and the development of alternative methods. For example the American Anti-Vivisection Society (AAVS) listed below was founded in 1883, it is the first non-profit animal advocacy and educational organization in the United States dedicated to ending experimentation on animals in research, testing, and education. In its role as Chair of CCIC since 2007, AAVS manages the Leaping Bunny Program. See below the eight national protection groups.
- American Anti-Vivisection Society
- Animal Alliance of Canada
- Beauty Without Cruelty
- Doris Day Animal League
- Human Society of the United States
- National Anti-Vivisection Society
- Rise for Animals
- Cruelty-Free International
